April 19, 2024

Everton, given the struggles felt both on and off the field in recent years, have had to be laser-focused on ensuring that the important stuff was prioritised.

Things like their ongoing stadium construction, balancing the books and, most importantly, remaining in the Premier League.

Therefore, facets such as sponsorship deals and kit providers have perhaps taken a back seat, with the bulk of the fanbase largely uninterested in the quality of the shirt so long as those wearing it performed.

Well, now that they finally are, attention actually seems to have now turned to who might be the next company to forge Everton’s kits.

With their deal with Hummel set to expire at the conclusion of this campaign, having enjoyed three profitable years in which they did craft some of the nicer kits in recent memory, there has been little suggestion of a renewal.

West Ham United v Everton
(Phot by David Cannon/Getty Images)

The Liverpool ECHO has now sought to reveal a new player though, perhaps set to swoop in and snag the Toffees for their ever-growing portfolio.

They write: ‘It is understood by the ECHO, from speaking to industry insiders, that while nothing has been agreed, Castore are expected to be the club’s kit partner from 2024/25.’

How much were Everton paid for their Hummel kit sponsorship?

Since joining Umbro in 2014, the team’s name has come to represent a contemporary Everton that has witnessed significant transformations, particularly in the dugout.

In 2020, they fulfilled a provision in their £4 million annual contract to switch providers, and they welcomed Danish company Hummel.

Since then, their attention to detail and capacity to honor the club have been praised, despite certain concerns they have had regarding the quality of certain products.

Everton v Chelsea - Premier League
Photo by Tony McArdle/Everton FC via Getty Images

Furthermore, their fee increased significantly from the previous agreement, bringing in £9 million annually.

But, a prime example of the difference between elite teams and lower-tier teams in the Premier League is the £30 million annual contract that Nike signed with Liverpool at the same time. How much Castore might be offering is still uncertain.

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